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This is such an important piece of advice, and not just for personal decisions. There's a strong tendency in any 'crowd-sourced' decision to settle on the safe/popular option. For example, I've seen this happen recently with one of my favourite book review blogs, when the owner decided to let subscribers choose the next book from a short list. Since then the selected books have been more narrowly focused on the same topic. Previously, when the owner chose the book, subscribers were exposed to a much more interesting range of topics. If this continues into the future I won't be renewing. What I appreciate about all of your pieces, on various channels, is that you stretch your readers' thinking rather than dialing into the comfortable middle.

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@Peter - thanks! Glad you liked it. Yep, something that is OK with everyone might not actually be all that enjoyable for anyone. It might be better to take turns...

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